What goes into quoting
Legend has it that Pablo Picasso was sketching in the park when a bold woman approached him. “It’s you — Picasso, the great artist! Oh, you must sketch my portrait! I insist.” So Picasso agreed to sketch her. After studying her for…
What is lexiphi?
A lexiphi is a play on words by lovers of words. Goodness do we love our words and design and communication here! We're all about doing things that you want, that you need and making it work. LexiPhi is all about doing things…
Yet more lexiphication…
A bicycle can't stand alone... it is two tired. A boiled egg is... hard to beat. A dentist and a manicurist married... they fought tooth and nail. A will is a... dead giveaway. Acupuncture... a jab well done. I'm reading a book…
David Ogilvy’s 10 writing tips
The better you write, the higher you go in Ogilvy & Mather. People who think well, write well. Woolly minded people write woolly memos, woolly letters and woolly speeches. Good writing is not a natural gift. You have to learn to write…
Ripoffs, rorts and other scams
I had a meeting with a potential new client yesterday. He's a tradie, with a large 4WD, ladders and tools and boots and stuff. He's really, really good at what he does and his business is doing well because of that. Three…
Do you lexiphi?
*cue the groans!* here comes some lexiphication for those who like it punny! To write with a broken pencil is... pointless. When fish are in schools they sometimes... take debate. A thief who stole a calendar... got twelve months. When the smog…
Vikki Sinnott website redesign
After doing Vikki Sinnott's branding a few years ago, she contacted me again this year and asked me if I could do her website. She'd had someone else do a website, but it didn't have the look and feel that she wanted…